Last Modified: August 11, 2021.
The HomeFinder Group LLC (“HOMEFINDER” “we,” “us,” or “our”), including our affiliates, respects your privacy and understand that you care about your personal information and how it is used. We value your trust in sharing your personal information with us and are dedicated to protecting your privacy. This Privacy Notice describes in detail the types of information we collect about you; how we use your information and with whom we share it; the choices and rights you have with regard to your information; how we protect your information; and how you can contact us about our privacy practices.
Table of contents
This Privacy Notice applies to the use of the Services (as defined below), including by both consumers and Professionals. “Professional(s)” means individuals, companies and other organizations or persons acting as real estate professionals or otherwise engaged in a business related to HOMEFINDER’s Services, including, without limitation, agents, providers of moving-related services, products or information, homebuilders, lenders, brokers, real estate professionals, re-modelers, seniors-related housing, product or service providers, home service professionals and other service professionals. Except as otherwise indicated, Professionals, consumers and other persons using the Services are individually and collectively referred to as “you.”
This Privacy Notice applies to personal information collected by HOMEFINDER through the HOMEFINDER websites, mobile apps, mobile-optimized websites and other applications and/or electronic media (such as emails HOMEFINDER sends) (collectively, the “Services”). This includes, but is not limited to, https://www.homefinder.com.
We obtain personal information about you from a variety of sources. This includes personal information you provide to us directly, information we obtain from other sources, and information we gather through automated means.
A. Information You Provide to Us. When you register for or participate in certain services, seek access to certain content or features, or directly correspond with us, we may collect certain types of information from you:
If you are a Professional, we may also ask for additional information, such as relevant professional licensing numbers or an MLS ID#.
B. Information Obtained from Other Sources. We may obtain personal information about you in connection with the Services from publicly and commercially available sources and from our HOMEFINDER affiliates and/or business partners (such as advertising networks or social networking services), including:
Cookies are small files that we or others send to and store on or with your computer so that your computer, browser, mobile app or other application can be recognized as unique the next time you access, visit, use or otherwise take advantage of the Services or other media. Cookies may also reflect demographic data pertaining to you or other data linked to information you submit. One use or consequence of cookies is to enable you to receive customized ads, alerts, content, services or information. You are always free to decline any cookies we use by adjusting the settings of your browser, as your browser may permit; however, some products, services or features might not be available or operate properly if cookies are not enabled. Some of our advertisers and third-party service providers may also utilize their own cookies.
In addition, we, our service providers and others sometimes use data-gathering mechanisms on the Services, including without limitation “web beacons”, “clear GIFs”, “pixels” and/or “tags”. These perform statistical and administrative functions, such as measuring site and page traffic, verifying advertising paths, better understanding user interests and activity, gathering related information (such as information relating to a particular browser, device or IP address) and positioning images, and typically do so without detracting from your online experience. Such mechanisms are not necessarily designed to collect Personal Information. In addition, if you have provided your email address, we might use a non-human unreadable form (or “hash”) of your email address to deliver, or facilitate delivery of, relevant advertisements and information to you on or by way of the Services or on or by way of other websites or media, including, for example, popular social media sites and features.
We, or service providers acting on our behalf, may use the information collected from and about you to:
Interest-based Advertising. As described in this Privacy Notice we, as well as our third-party service providers, may obtain information about your online activities to provide you with advertising about products and services tailored to your individual interests. We and our third-party service providers also may obtain information for this purpose from third-party websites and apps. We also use third parties (including third-party ad servers) to serve ads on our Services. We engage third-party advertising networks to help us target our messaging to visitors through interest-based and contextual means.
Through these ad networks, we can track your online activities (such as your visits to websites and your use of apps that serve our advertisements, including the pages or ads your view and actions you take on those sites or apps) over time and across third-party websites and apps by obtaining information through automated means, as described above. This data collection takes place both on our sites, apps and emails and on third-party websites and apps that participate in these ad networks. Our third-party advertisers and/or ad networks may also gather data relating to you in connection with your interactions with the advertisements they place on our Services. The networks use this information to show you advertisements on our Services or other third-party websites and apps that may be tailored to your individual interests. This information also helps us track the effectiveness of our marketing efforts. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising
The section below entitled Your Choices and Rights provides details on and explains how to exercise your choices regarding interest-based advertising.
We may share your personal information with:
We offer you certain choices and you also may have certain rights in connection with the personal information we collect about you.
A. YOUR CHOICES
You can choose to use HOMEFINDER’s Services without providing any information about yourself to us directly, but some information may be collected automatically or be requested by us so that you can take advantage of certain features on our Services.
To ask us to remove your information from our marketing mailing lists, please contact us as outlined in the HOW TO CONTACT HOMEFINDER Section below. You also can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails. Even if you unsubscribe from our marketing communications, we may still need to send you communications relating to your use of the Services, such as service announcements where you are using our Service.
You also have choices about whether cookies and other similar technologies are placed on your computer or mobile device. For more information, see our section on Cookies and Similar Technologies,
We may use third-party analytics services on our Services, such as Google Analytics. The analytics providers that administer these services use technologies such as cookies, web beacons and similar technologies to help us analyze your use of the Services. To learn more about how to opt out of Google Analytics and similar services, please visit the links below:
You may also choose to opt out of use of data that we or our third-party service providers collect about your activities to provide you with tailored advertising about products and services of interest to you. We and our third-party service providers also may obtain information for this purpose from third-party websites or apps. To learn more about how to opt out of ad network interest-based advertising, please see the section on Cookies and Other Technologies section above or visit the customer opt-out pages at http://www.aboutads.info/choices/ and http://www.networkadvertising.org/choices/. To learn more about opting out on your mobile device, click here or, for users of our mobile apps, go to our Privacy & Data menu option and review your selections.
B. ACCESSING, CORRECTING, AND DELETING YOUR PERSONAL INFORMATION
Consumers and Professionals may access, review, update, and/or correct inaccuracies in your personal information in our custody and control as described below. Please note that any change you request regarding personal information may affect or otherwise change the availability, deliverability or quality for you of information, features, products or services in which you are interested or your experience on or relating to the Services.
C. CALIFORNIA PRIVACY RIGHTS
For additional information for residents of the State of California see below.
We maintain administrative, technical and physical safeguards designed to protect the personal information we have about you against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no data transmission or storage, or use of the Internet, can be guaranteed to be 100% secure.
The Services are hosted in and managed from the United States. We may transfer the information we collect about you to another country, which may not be deemed to have the same data protection laws as the country in which you initially provided the information. Applicable laws in the United States and/or other countries may allow the courts, law enforcement and national security authorities to access your personal information when in such country.
If you are a user located outside the United States or the country to which your information may be transferred, you understand (and, as permitted under applicable law, consent to) having any personal information processed in the United States and/or such country. When we transfer your information, we will protect that information as described in this Privacy Notice.
For your convenience and information, our Services may provide links to third-party sites, apps and services that may be operated by companies not affiliated with HOMEFINDER. These companies may have their own privacy notices or policies, which we strongly suggest you review. We are not responsible for the privacy practices of any non-HOMEFINDER sites, apps or services.
From time to time, we may change our Privacy Notice to reflect changes to our privacy practices and Services. If we modify the Privacy Notice, we will update the “Last Modified Date” and the changes will be effective as of the date we post such Notice. For material changes, we will notify you by posting a prominent notice on our Services indicating at the top of the Privacy Notice when it was most recently updated or by other appropriate means, such as email through the email address you most recently provided to us.
If you have any questions or comments about this Privacy Notice or the manner in which we or our service providers treat your personal information, would like to exercise your choices, or would like us to update information we have about you or your preferences, please contact us as follows:
The HomeFinder Group LLC
Attn: Privacy Rights Requests
6789 Quail Hill Pkwy
Irvine, CA 92603
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Notice applies if you are a natural person who is a resident of California (“California Consumer”) and use our Services. This notice supplements the information in the above Privacy Notice. Certain terms used below have the meanings given to them in the CCPA.
The following sets forth the categories of information we collect and purposes for which we may use California Consumers’ personal information collected by HOMEFINDER:
A. Categories of Personal Information We Collect About You
The categories of personal information we may have collected about you or your use of our Services are:
More details on the personal information we may collect are set forth in the Information HomeFinder Collects here.
B. Categories of Sources from Which We Collected Personal Information
The sources from which we may have collected personal information about you or your use of the Services are:
and as described in more detail in the Information HomeFinder Collects here.
C. Business or Commercial Purposes for Which We Collected or Sold the Personal Information
The business or commercial purposes, as defined under the CCPA, for which we collected or sold the personal information are:
More details concerning the business and commercial purposes are set forth in the How We Use the Information We Obtain here. We may disclose the categories of personal information identified in this California Privacy Notice about our California consumers for our operational purposes where the use of such personal information is reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected.
D. Categories of Third Parties with Whom We Shared the Personal Information
The categories of third parties, as defined by the CCPA, with whom we share personal information include our subsidiaries and affiliates; business partners, data analytics provers and third-party marketers (who may combine your personal information with their own records and records available from other sources), for their own business or direct marketing purposes, and the direct marketing purposes of other third-party marketers.
E. Categories of Personal Information Sold, Shared or Disclosed for a Business Purpose
We may sell or disclose for a business purpose (each as defined under CCPA) any or all of the personal information collected from and about you as set forth in the Information HomeFinder Collects and Your Information HomeFinder Shares.
F. Your California Privacy Rights
If you are a California resident, you may have certain rights. California law may permit you to request that we:
You may have the right to receive information about the financial incentives that we offer to you (if any). You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law. If you ask us to delete certain information, you may no longer be able to access or use the Services.
California customers may request, once per year, that we disclose the identity of any third parties with whom we have shared personal information for the third-parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.
If you would like to exercise any of these rights, please send a request to firstname.lastname@example.org.
© 2021 The HomeFinder Group LLC | 6789 Quail Hill Pkwy, Suite 415 | Irvine, CA 92603